PP 2 Influencers

Influencers 

A specific individual in you niche or industry that has the ability to influence potential buyers of a product or service by promoting or recommending the items on social platforms is called an influencer. It does not take anyone to have already been a celebrity to be an influencer anymore. Influencers are all over the world now. They range from celebrities, content creators, bloggers, Youtubers, realtors and more. We have social media stars that are promoting products, ideas or services as a living. 

Influencer marketing has become a major strategic way of aiming at audiences to get them engaged in their advertisements. These brand deals/companies recognize that people of interest often times trust recommendations from Brand endorsers that they follow on social media more frequently than the traditional way of advertising. 

When these companies collaborate with these brand endorsers they tend to find many different kinds of people. When choosing a wide variety of unique influencers the brand tends to sell more. For example Ariana Grande and Billie Eilish are two completely different influencers. They have two different unique styles and therefore will attract different audiences for there advertisements.

 

Brands normally approach their influencers by viewing their page and seeing the activity of their daily posts. If the influencer wears or uses that particular product or services they will reach out to them. An influencer can also reach out to the brand first. This process allows the influencer to purchase a brands product and simply post a review video on their social media platform. The influencer will @ that particular brand and if their video blows up and they like it then they will soon have a deal made with that brand. The influencer then can accept there deal rather it be sending them free products or paying them for advertising their items.  As of celebrities they are reached out to by these companies and paid in thousands or millions of dollars and also receives free products to advertise. 

Alexus Learnmann

Lexi has 2.9 million followers on TikTok and 89.7 million likes. She is now a TikTok influencer for clothes, and makeup. She posted a video of her trying on a fitness outfit and her video blew up. She began to post more try on hauls and giving credit to the brands so they contacted her through social media and offered her a deal. Lexi started to advertise makeup as well and then got offered another deal. The brand invited her on a trip to New York City for a brand tour where she was able to meet Selena Gomez. Lexi Workout Set

Ariana Grande 

How did she build her fortune? 

Ariana Grande is an American singer, songwriter, and actress. She began singing in her early ages making all the way to the Panthers game singing the national athum. She first began to become in the industrial world when she played as Cat Valentine on Nickelodeon's Victorious which aired in 2010. Later in that year she reprised her character in the spinoff series Sam and Cat co-starring Jennette McCurdy. The show ended in 2014 with Ariana already becoming a pop star by the end of the show. She has her own perfume and makeup lines. When she dropped her makeup and perfume line the sells were so high in demand that Ultra beauty decided to partner with her. She made 2.3 million more dollars just a year later. 

Brands profit from influencers interactivity with their fans. The easiest and fastest way to get a product sold is to use role models, celebrities and sports celebrities to advertise and sell the products from their own experience.